\/\/ From Room Select to Select Natural Hotels.<\/h2>\n\n\n\n
Room Select is now Select Natural Hotels, a brand evolution that preserves the urban essence of its hotels while embracing a new vision: creating more natural, serene and mindful spaces in the heart of the city.<\/p>\n\n\n\n
If you were looking for us as Room Select, you\u2019re still in the right place. Below, we answer the most common questions about this change.<\/p>\n\n\n\n
Why we changed our name<\/h2>\n\n\n\n
For years, we built Room Select as a brand of urban, practical and well-located hotels. But the world has changed, and so has the way we travel. More and more people are looking for something different: not just a place to sleep, but a place where breathe<\/strong>.<\/p>\n\n\n\n That is why we are taking a step further. Select Natural Hotels is born as A pioneering concept within urban hospitality in Spain.<\/strong>: A concept that until now existed almost exclusively in the countryside or in remote wellness retreats, and that we are now bringing to the heart of major cities.<\/p>\n\n\n\n Simplicity. Coherence. Urban calm. These are the words that guide this new chapter.<\/p>\n\n\n\n An urban Natural Hotel is a city hotel designed with natural and organic materials, created to encourage slowing down rather than rushing.<\/strong><\/p>\n\n\n\n In practice, this means rethinking every detail of the hotel: natural materials, spaces that invite you to stay, and a clean, minimalist visual language that conveys clarity and purpose. It means bringing the feeling of calm found in a rural retreat to where everything truly happens: the heart of the city.<\/p>\n\n\n\n This name change also marks the beginning of a transformation that is already underway. Little by little, our hotels will incorporate this new design direction: natural and organic materials, warm textures and spaces created to help guests slow down, even while the city continues to move outside. We are not looking to impress through excess, but to offer a sense of calm and serenity, hotel by hotel.<\/p>\n\n\n\n Imagine returning to a hotel you already know, but feeling that something is different from the moment you walk through the door. The light enters differently, the materials feel warmer to the touch, and there is a pleasant sense of calm where there was once only functionality. That is what we want guests to feel as the transformation progresses:<\/p>\n\n\n\n And yet, in the middle of this evolution, one thing remains exactly the same: the peace of mind that everything is still where it should be. Your booking, your hotel, your usual location. We are only changing the way the walls welcome you, not the commitment of the people welcoming you at reception:<\/p>\n\n\n\n This name change is also a way of communicating a concept that defines us: the slow travel<\/strong>Travelling slowly, with intention, without the pressure to see everything or do everything. Choosing the quality of the experience over the quantity of activities.<\/p>\n\n\n\n Select Natural Hotels wants to be the place where this philosophy can be experienced without leaving the city: a hotel that offers true rest, a connection with the local surroundings, and a more conscious way of moving through the world.<\/p>\n\n\n\n (If you want to learn more about what slow travel is and how to apply it to your next trip, don\u2019t miss our article dedicated entirely to this topic.)<\/em><\/p>\n\n\n\n This is our new brand claim: Your pause in the city.<\/strong>.<\/p>\n\n\n\n Because even though we are right in the heart of the city, Select Natural Hotels feels like a refuge. A space where everything feels more thoughtful, more human, more peaceful. A hotel that allows you to rest without leaving the city centre, slow down without missing anything and feel that, for a moment, the city can also be kind.<\/p>\n\n\n\n This transformation is not just about a name and a design: it is about vision. Our goal for 2030 is to reach 80 Select hotels<\/strong> in the world\u2019s leading cities, while always staying true to what defines us: calm, attention to detail, and a more conscious way of travelling.<\/p>\n\n\n\n Has my reservation changed?<\/strong> Are they still the same hotels?<\/strong> What is actually changing?<\/strong> Where are the hotels located?<\/strong> Why are they now called Select Natural Hotels? If you knew us as Room Select, welcome to Select Natural Hotels.<\/strong> The same spirit as always, with a new path ahead: simpler, more natural, more conscious.<\/p>\n\n\n\n Discover our hotels<\/strong> and live your pause in the city.<\/em><\/p>\n\n\n\n De Room Select a Select Natural Hotels: nace un nuevo concepto de hotel urbano Hay cambios que son solo est\u00e9ticos. Y hay cambios que son una declaraci\u00f3n de intenciones. El nuestro es de los segundos. Room Select se transforma en Select Natural Hotels. No es solo un nombre nuevo: es el inicio de una nueva […]<\/p>\n","protected":false},"author":2,"featured_media":1930,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[50,37,38,47],"class_list":["post-1925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hotel","tag-room-select","tag-select-natural-hostel","tag-slow-travel"],"yoast_head":"\nWhat is an urban Natural Hotel?<\/h2>\n\n\n\n
What changes for guests<\/h2>\n\n\n\n
\n
What doesn\u2019t change?<\/h2>\n\n\n\n
\n
Slow travel in the heart of the city.<\/h2>\n\n\n\n
Your pause in the city.<\/h2>\n\n\n\n
Frequently Asked Questions<\/h2>\n\n\n\n
No. All existing reservations, past or future, remain exactly the same. The only change is the name you know us by.<\/p>\n\n\n\n
Yes. They are the same hotels, in the same central locations, with the same team behind them. What evolves is the design and the experience we offer.<\/p>\n\n\n\n
The visual identity, the gradual incorporation of natural and organic materials, and an experience more focused on calm, sustainability, and slow travel.<\/p>\n\n\n\n
In the heart of the main cities, maintaining the same practical and central approach as always.<\/p>\n\n\n\n
<\/strong>Because we want to establish ourselves as a pioneering urban Natural Hotel concept: bringing the calm and natural materials of rural retreats to the heart of the city.<\/p>\n\n\n\n
\n\n\n\n![\"\"](\"https:\/\/selectnaturalhotels.com\/wp-content\/uploads\/2026\/07\/pic-43434-1024x683.webp\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/selectnaturalhotels.com\/wp-content\/uploads\/2026\/07\/pic-123-1024x767.webp\")
<\/figure>\n\n\n\n![\"\"](\"https:\/\/selectnaturalhotels.com\/wp-content\/uploads\/2026\/07\/pic-4343-1024x767.webp\")
<\/figure>\n<\/figure>","protected":false},"excerpt":{"rendered":"